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INDEPENDENT ARTISTS · ESTABLISHED 2002

Your style
starts here.

Expert cuts, color and texture from some of St. Petersburg's most experienced independent stylists.

Est.

2002

Master

INDEPENDENT STYLISTS

Central Ave

ST PETERSBURG

2018-2026

NEXTDOOR FAVORITE

THE ROOTS DIFFERENCE

One salon.
Many specialties.
Your stylist.

Good hair is personal. ROOTS brings together experienced independent stylists—each with their own point of view, specialties and loyal clientele.

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Whether you're looking for dimensional blonde, precision cutting, curls, texture or a completely new direction, there's an artist here who gets you.

WHAT WE DO

Beautiful hair,
made personal.

01

Cuts - Men + Women + Kids

Thoughtfully tailored cuts designed around your hair, features and individual style.

02

Color + Highlights + Blonding

Customized color, dimensional blondes and beautifully blended tones created just for you.

03

Blowouts + Curls

Polished, touchable styling with effortless movement, volume and a beautiful finish.

04

Conditioning + Scalp Care

Restorative treatments that nourish from root to end for healthier, softer, more radiant hair.

05

Keratin + Brazilian Blowouts

Smoother, shinier, more manageable hair with less frizz and effortless everyday styling.

06

Permanent Curls

Modern, customized texture—from soft, natural waves to beautifully defined, lasting curls.

07

Formal Finishes

Elevated, beautifully crafted styling for weddings, celebrations and unforgettable occasions.

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NOT SURE WHO TO BOOK?

Find your
match.

Select your service need. We'll show you the ROOTS artists with that specialty.

Amber Fernandez

Master Stylist

MEET THE STYLIST →
Desiree’ Curtin

Master Stylist

MEET THE STYLIST →
Mandie Morehouse

Master Stylist

MEET THE STYLIST →
Sheri Falwell-Davis

Master Stylist

MEET THE STYLIST →
Ashley Hatil

Master Stylist

MEET THE STYLIST →
Eddie C

Master Stylist

MEET THE STYLIST →
Rick Crosby

Master Stylist

MEET THE STYLIST →
Cassie Combs

Master Stylist

MEET THE STYLIST →
Lucy

Master Stylist

MEET THE STYLIST →
Shannon Terpak

Master Stylist

MEET THE STYLIST →

THE WORK

Hair that feels
like you.

BLONDE · COLOR · CUTS · CURLS · TEXTURE

Roots on Central
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OUR PLACE

Your neighborhood salon, elevated.

ROOTS has called Central Avenue home for more than two decades. Come for the expertise. Stay because it feels like your salon.

“For the first time, I felt like someone truly listened. I walked out looking like myself—only better.”

- A ROOTS CLIENT

YOUR NEXT GREAT HAIR DAY

Ready for
something new?

Find the artist who's right for your hair, your style and your schedule.

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